Blog & Insights

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Topics We Write About

Our blog covers the same web design and web development work we do for clients. Each post gives you clear steps to use on your own site. Pick a topic to see the service behind it.

Want help with your own site? You do not have to wait for the next post. You can get a free web development quote, or contact our web design team to talk it through.

Open notebook with hand-drawn website sketches beside a laptop and a cup of coffee
What we write about

Plain-English guides for small business websites

We write for business owners, not other developers. Each post comes from a real job or a question a client asked us.

  • Web design. How to plan your pages and build a quote form people actually finish.
  • AI search. How ChatGPT and Google's AI answers choose which sites to quote.
  • Website care. The updates, backups and checks that keep a site running.

Want the bigger picture first? Our web design and development services page shows everything we build.

Website care

Website care you can do yourself

Most website problems start small. A plugin misses an update, or a contact form quietly stops sending emails.

Our care posts show you what to check each month and what to do when something breaks. They suit WordPress, Squarespace, Wix and most other platforms.

Short on time? Our full-service website management takes care of updates, backups and security checks for you. If you run WordPress, see how we look after WordPress sites for small businesses.

Hand holding a phone that shows a page of search results
AI search

What is generative engine optimisation?

More people now ask ChatGPT or Google's AI answers for help before they click a link. Generative engine optimisation, or GEO, is the work of making your site easy for those tools to read and quote.

The basics matter most. Use clear headings and short answers to real questions. Say plainly who you are and where you work. A café that lists its hours, menu and suburb as text is far easier to quote than one that hides it all in a PDF.

Start with our guide on how to win in AI search with GEO. Weighing up a site builder against custom code? Read why we build business websites with React, then see our custom web design services.

Transform Your Digital Presence

Tasman Tech delivers high-performance digital solutions designed to elevate your brand. We build robust architectures that load instantly and rank higher. Learn more about our custom React frontend architecture or explore our comprehensive web design services to see how we can accelerate your growth.

What to Expect

  • Technical Tutorials: Step-by-step guides on mastering Next.js, React and modern CSS frameworks.
  • Actionable SEO: Proven strategies to improve your organic rankings and drive targeted traffic.
  • Case Studies: Real-world examples of performance optimisation and custom web application success.
Need a hand?

Rather have us do it for you?

Our guides show you how. But you might prefer to spend your time running the business, and that's fine too.

We're an Auckland web development company with an office in Papatoetoe. Read who we are and how we work, or see what our clients say. Close by? Visit our pages on web design in Papatoetoe and web design in Manukau, or see how our business automation can cut your admin.

Book a free chat and tell us what you need. After the chat, you get a written fixed quote for each phase.

Frequently Asked Questions

What topics do you cover?
We cover web development with React and Next.js. We also share SEO tips and responsive web design techniques.
How often is the blog updated?
We aim to publish new tutorials and case studies every two weeks. Each one helps you keep up with the latest trends.
Can I apply these strategies to my own business?
Yes! Our guides are hands-on. You can use them to improve your own website and online presence.
What is generative engine optimisation (GEO)?
GEO is the work of making your website easy for AI tools like ChatGPT and Google's AI answers to read and quote. It relies on clear headings, short answers to real questions and plain facts about your business.